Today I'm very pleased to have K. Piet on my blog. In this post she's got her publisher hat on and is going to talk about the different ways that Storm Moon Press is going to approach the hot new thing: serialised fiction.
When it comes to serial fiction, there is always a lot of debate going on. Does it awkwardly break up a perfectly good story into pieces that can't stand on their own? Is it worth the investment to the readers? Do readers get the raw end of the deal and pay three times what they would have for the same word count in a single release? Will the serial deliver what the reader is expecting, or leave them unsatisfied as they wait for the next installment? Is there any benefit to one method of serialization over another? There are always people on both sides of the proverbial fence, some for and some against, but I think the one thing most can agree upon is that serialized fiction has to be handled carefully to be a viable format for readers to consume.
At Storm Moon Press, we're venturing out into the world of serial fiction with a slightly different approach that we hope is equally beneficial to the authors, the publishers, and the readers. There are many different methods to take when tackling serial fiction, and I'm here at Well Read today to share a little about each approach and the pros and cons. No one method is necessarily better than the others, but knowing the audience you're appealing to can mean everything in this business, so read on and see which method you prefer!
The Chop Shop Method
Serial fiction can be approached several ways. First, there's what I call the 'chop shop' method. That's when you take a story that you originally intended to simply release as a whole, and then break it up into pieces to take the serial approach instead. Think of a chop shop where cars are broken down so they can be sold for their parts. Same idea! The pro to this method of serialization is that you typically have a piece of fiction that is a little longer than what you would want in a single release (or a lot longer... like 200K words, for example). Breaking it up makes the longer piece easier for readers to enjoy. The con, however, is that when you take a story that was once meant to be a single release, you either have to rework the story to make each section work for serialization or you simply cut the story off into sections. The latter option leads to serial fiction that stutters and might be jarring to readers.
The Scrapbook Method
In the 'scrapbook' method, each story in the serial is like a picture put into a scrapbook. The stories are kind of related, not necessarily presented chronologically, and not necessarily involving the same characters. They all at least share a central theme or are set in the same world, but they don't have an overreaching plot that is presented in part one and eventually concludes in the final part down the road. The pro here is truly the flexibility. You can write a lot of stories with a central theme and release them as a serial in this fashion. The con is that, without an overarching plot, readers aren't always going to be as invested. They aren't left looking forward to what might happen in the next part of the serial because each story is self-contained.
The Trading Card Method
The 'trading card' method involves just a little more interwoven storytelling when compared to the 'scrapbook' method. The idea is to create a collection of stories that are set in the same world, but with different characters that might overlap a little. A main character from one might have a cameo in another story of the serial fiction, so there is enough familiar to appeal to readers without telling the same story over separate parts. Think about having a collection of stories where you need to collect them all in order to get the larger picture. The pro here is that the format allows for a reader to skip one or several parts of the serial and never be lost. They can also see a bit of character overlap, so they might not feel so estranged from the plots of the different parts to the serial. The con is the restriction of freedoms for the author, who has to be a little more strict with the common theme of the work. This might not be a con for the readers, however. ^_-
The Lilypad Method
The 'lilypad' method to serial fiction moves more toward a single plotline sprinkled with copious amounts of sub-plots. The main character has a goal for the series of serial fiction, and then the stories of the serial are told around the exploration of that goal. Each story is self-contained, but each story is interlinked and typically told chronologically. Think of it like lilypads. You're trying to cross a lake, but you have to hop like a frog from one lilypad to another to reach that eventual goal of getting to the far shore. The pro here is definitely the episodic nature of the serial, which gives you the small plots wrapped up in each story framed by a larger plot that is ongoing for the main character(s). The con for readers is that if you miss a step along the journey, you're much more likely to get lost or not understand the stories later in the series. You skipped a lilypad, so you have to go back and do things in order to get the full effect the author is going for.
The Radio Drama Method
Last, but not least, the 'radio drama' method is a shout out to the old radio dramas that used to air for audiences to enjoy back in the day. In this method, the sections of the serial fiction are completely dependent upon one another. The serial follows the same characters along a journey from start to finish, and each part of the serial typically ends in a cliff-hanger. Like the 'lilypad' method, you can't miss a step without fear of losing critical information, as the serial plays out something like a soap opera, with the twists and turns integrated into the parts for an overarching plot. While the sub-plots might work themselves out in each separate part, they don't always have to. The pro here is that readers who love their cliff-hangers will definitely be satisfied. That also plays out as a con for some readers, though, as the emphasis on the overreaching plotline might turn them off. Some readers love being left asking questions (with the promise that they will, indeed, be answered by the end of the series), but others will hate being left waiting for the next installment.
So, there you have it. Five different ways to approach serial fiction! At Storm Moon Press, we're open to getting pitches for any of those five types. The ones that I personally have in the works are in the 'radio drama' style (Immortal Symphony) and the 'trading card' method. My stories surrounding Le Carnaval du Diable are in that latter style (e.g. "Blood and Absinthe" in the Love & Agony collection), and the newest addition to the collection is included in our Devil's Night anthology, which releases this Friday, October 19th. If you like demons, you'll love this anthology. I'm super excited about releasing it!
Did you see one method that you like more than the others? Leave a comment telling us which method you like best or which method gets on your nerves as a reader. If you're a writer, what serial method do you think would suit your style of writing best? If you find you're interested in writing serial fiction, feel free to visit Storm Moon Press' website. We'd love to hear what you have in mind and see if it's a good fit for our press!
K. Piet is the marketing director for Storm Moon Press and the co-author of Catalyst and Other Side of Night: Bastian & Riley. Her upcoming illustrated novel, Making Ends Meet releases October 26th, 2012. She can be found on her blog or on Twitter @k_piet.
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How cool. I never thought of it in terms of different types. I find the "let's sell this a chapter at a time" method rather frustrating, especially if nothing really happens in a couple of chapters. What is the point? Or each chapter is just a sex scene with 10% story development. Blah. I'm okay with cliffhangers if I know that the next episode is coming in X weeks/days. It's when authors write books that end with a cliff hanger and there is no real schedule for when the next one might be. It could be 3 years, by then? Who cares. As long as I know it's coming on schedule I'm okay, it's similar to a TV program then.
ReplyDeleteI do enjoy the trading card method because when I read books I tend to think "Oh, I wonder what best friend's story is? What if he met a guy?" and that tends to be what I gravitate to writing. Suddenly I discovered that my character from my Christmas short was best friends with the guys from my Winterlude short. Who knew? :-) No one knows yet, but if the day comes where I ever give the background of the Christmas story, you'll see the other two in there. I'm not sure I could handle the who overarching theme thing, partly because I'm a pantser, so I'd be blithely going along and realize I ran out of plot or had too much or something. I think plotters can do that better.
I've also seen the reverse done where something planned as a serial gets turned into a single book and ... it can be less than successful. Not always, some work and I really think they have to be smoothed, because while once a month I might look forward to a little sexy interlude with characters, when suddenly 15 months are joined together, I have 15 sex scenes to read one after another and ... boring. There does need to be enough story to make it worthwhile and flow, for me anyway.
Hey, Tam! Thanks for commenting!
DeleteI tend to prefer the Trading Card, Lilypad, and Radio Drama formats best myself.
You bring up a valid point about serial fiction being converted into single release form. It's definitely a style of fiction that doesn't necessarily do well when converted, forward or backward! While I don't like stories like the one you mentioned with everything slammed sloppily together, I do approve of serial fiction being compiled and released as a whole (marketed as the compilation it truly is, though, not like it was always a single story). At Storm Moon Press, our serial fiction can be bought per episode, through a season pass, or readers can wait until the season is complete before picking up the e-book of the entire season (like buying a boxset of a television series). That gives readers options in the way of paying for the fiction. ^_^
Plotters definitely handle the episodic variations of serial fiction better. A pantser would likely be more drawn to the Scrapbook or Trading Card approaches. That's the nice thing about the different approaches; they appeal to the strengths of different writers. Like I said in the post, no one way is any less valid than another. They can just be done very well or very poorly depending on the author/editor/publisher team. XD
And rest assured, the Storm Moon Press serials are scheduled so you always know when to expect the next installment. We contract stories in either 6 episodes or 12 episodes, and depending upon the length, they're released once or twice a month.
~Kris
This is a very interesting post, Kris. I must say that I hadn't thought of some of these as serialised fiction in the conventional sense, but your post shows that I'm obviously wrong!
ReplyDeleteI think as a reader I prefer to know in advance whether I am reading a serialised novel - as opposed to a series which has a number of self contained, but connected stories. If it's going to be a book chopped into bits, or a set of cliffhangers then I need to know how many parts are involved and the cost of each part so I know exactly how much money I will have to spend on the book overall.
I recently read a book which was over 600 pages long, prime material to be chopped up into bits and serialised, you would think. I paid $9 for that book and if it were to be spilt into three parts at $3 each, then I wouldn't be paying any more. However, most books of 200 words or more cost $6, and so a publisher would be more likely set each part at that cost, meaning I would have paid twice the amount for a serialised novel than I would if it had been sold as one book. Or maybe the publisher decides to stretch it out over six parts and charge $4 for about 100 pages - again this would be in line with many complete novellas of that length. This makes the book $22 overall. This is something which would annoy me a great deal as a reader, especially when my book buying budget seems to decrease each month!
So, I have mixed feelings about books which are chopped into bits and serialised because to me it seems like a money making exercise from the publisher, and not necessarily a reader-centred idea.
The same goes for a series of stories connected by an overarching theme. I recently gave up on one such series because the publisher was charging $3 for 8k per story and I found there were 16 stories in the series planned. That's $48 for 128k. I can buy two novels of that length for $10-12.
Strangely enough, I would pay out for a series of, say, five novels in a series, because I feel like I'm getting more for my money. For example, I happily paid out about $45 overall for the Adrien English series by Josh Lanyon because I was getting 5 long books for that price.
Yes, this is a very thought-provoking post, Kris, and I wish SMP all the best with their serialisations.
As my business partner, S.L., said in her response, we definitely took price into consideration before taking steps forward into serial fiction at Storm Moon Press. I actually did a blog post about payment options about a month ago, so you can check that out in addition to what S.L. said. ^_^ We're all for transparency and want readers to know that our serial fiction is different and won't mean being price gauged beyond all recognition!
Delete~Kris
Jenre,
ReplyDeleteThe pricing aspect was the biggest obstacle to SMP getting into the serial fiction racket. We, like you, didn't feel that it was fair to readers to charge unreasonable prices for serialized portions of a novel that could be released as a whole work for a quarter (or less!) of the price of all the parts.
Our model is different. We will offer the first part of every serial at $0.99 regardless of length. This is to give readers incentive to try new things at a low price and (hopefully) get hooked on the story. Then, they have the option of purchasing each installment as it is released either through our site or third party vendors (which, yes, will end up costing a little more than the finished work, but nowhere near the 500-600% markup that others charge), or purchasing a "season pass" through the SMP site -- essentially pre-ordering the entire serial "season" at a discounted price. Each installment is automatically delivered to their SMP bookshelf, and they are notified by email. In addition, every serial will have bonus material -- illustrations, deleted scenes, alternate endings, etc -- that will only be available to those who purchase the season pass.
Or, the final option, which is to purchase the compiled novelized season after the completion of its run. This will be priced at the standard SMP ebook rates, but will not include the bonus material and will only come out 60 days after the release of the final installment.
We're hoping the pricing will be fair, and we will be sending out feedback invitations to those who purchase in order to help us further refine this aspect of our publishing.
Hi SL
DeleteThat certainly makes me happier as a reader and it looks like you have thought very carefully about how to balance the use of serialised novel with the pricing structure.
I hope it's very successful for SMP :).